Apr
01
Business cards can be a challenge to design because you usually need to pack a lot of information into a small space. And the amount of information you put on a business card has been growing.
In addition to the standard address and phone number, now you probably need to include information such as your mobile number, fax number, email address, and if you have a web site (which you should), your web address.
Format
Your first choice is whether to work with a horizontal format or a vertical one. Just because most cards are horizontal doesn’t mean they have to be. Very often the information fits better in a vertical layout, especially when we have so many pieces of information to include on such a little card. Experiment with both vertical and horizontal layouts, and choose the one that works best for the information you have on your card.
Type size
One of the biggest problems with business cards designed by new designers is the type size. It’s usually too big. Even the 10-or-11-point type we read in books looks horsey on a small card And 12-point type looks downright dorky. I know it’s difficult at first to use 9 or even 8 or 7-point type, but look at the business cards you’ve collected. Pick out three that look the most professional and sophisticated. They don’t use 12-point type. Keep in mind that a business card is not a book, a brochure, or even an ad - a business card contains information that a client only needs to look at for a couple of seconds. Sometimes the overall, sophisticated effect of the card’s design is actually more important than making the type big enough for your great-grandmother to read easily.
Be Consistent with Brand Materials
If you plan to create a letterhead and matching envelopes, you really need to design all three pieces at once. The entire package of business cards, letterhead, and envelopes should present a consistent brand Image to clients and customers.
There really are some amazing business card designs out there today, and with so many businesses vying for your customers attention, you really need to find a way to stand out from the crowd. Take a look at a few ways these businesses have done just that in Ivan’s post over at CreativeBits.Org - Best Ever Business Card Designs.
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Do you know where i can make some of the 3D cards you have on your picture by any chance? Thanks!
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@ SEO Blog - Unfortunately not. I actually found the image on CreativeBits.Org where they have listed lots of the best business card designs in the world, so if you go and have a look at his post, there may well be a link to the company that produces them. Failing that, you could always look up the company on the card and ask them where they had their business cards made.
You will find a link to the creativebits.org blog post at the very end of my article.
Whats the best app to use to make business cards?
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