Archive for November, 2007
In part one of Increase Conversion’s by Decreasing Shopping Cart Abandonment, we shown you the first 10 top tips to increasing your conversion rates. In part 2, we conclude with our final 10 tips, and a conclusion. Read on for more top tips…
11. Give the visitors the option to call.
If visitors have a problem during the checkout or just feel uncomfortable using their credit card online, give them a phone number to call. Use a separate telephone number that is different from the one you use for the rest of your site. this will help you track, evaluate & understand shoppers’ needs and behaviors. While you are at it, give them a fax-order form so they can complete their order by fax if they prefer.
12. Make it always about your new customer.
Make the focus of the checkout process easier for your new visitor with whom you do not yet have a relationship with, than for your registered customer. It is much harder to acquire a new customer than to keep selling to loyal customers. Registered customer’s will find a way to sign in (if they don’t already have a cookie), but don’t make the registration and log-in a barrier in the way of the new visitors finding their way to check out. Read the rest of this entry »
Popularity: 21% [?]
This isn’t simply how many people don’t complete the buying process. A Checkout process can be a number of steps, and each step is its own little mini-conversion. You really want to know where in the shopping cart process folks get frustrated enough to say goodbye, because thats the point where the carts conversion process is failing. So check your metrics. If you’ve got a tidy little cybershop and still want to improve your shopping cart abandonment rates, then here are some ideas on how to fix your cart:
1. Check how many steps are in your checkout process.
This is usually a prime “knee-jerk” target for results. But we have found that whether you have one step, or seven, it is not all that critical. We had one client whose checkout process we were able to bring down from six steps to one, but there was no correlation in reduction of the abandonment rate to the number of steps. Once people found what they came for, they found a way and the time to checkout no matter how many steps were involved. Should you change the number of steps? No. It may not be worth the time, effort, and expense of trying to reduce the steps in the checkout process. Try some of these other ideas first.
2. Include a “progress indicator” (e.g, “step 2 of 5″) on each checkout page.
No matter how many steps you have in your checkout process, keep shoppers oriented by letting them know exactly where they are in the checkout process by step number. Be sure to clearly label the task to be completed at each step. Always give them an opportunity to review what they did in the previous steps and a way to return to their current step if they do go back. Read the rest of this entry »
Popularity: 23% [?]
